NEW 2017 LEGO SETS STAR WARS PROFESSIONAL
NEW 2017 LEGO SETS STAR WARS FREE

It was a mad dash to take pictures of all the exciting new sets, many of which I was seeing for the first time. Most of the sets are displayed with their boxes and a small card giving product info. The products are arranged in aisles and against the outer walls of the booth.

NEW 2017 LEGO SETS STAR WARS FREE

Once inside LEGO’s booth, we were free to wander and take photographs for several hours until the show opens officially. A near-life-sized brick-built Captain America greets visitors at the booth entrance. That brings us back to the LEGO booth, which is one of the larger booths on the show floor. Entrance is by appointment only, and you’ll be escorted around the booth by a sales rep. However, the big companies like LEGO, Playmobile, Hasbro, Mattel, and others all have enormous booths surrounded by 8-foot high walls and a staffed reception desk. All the attention is on wholesale marketing, so many exhibitors are listing wholesale prices along with the MSRP and taking large orders from verified buyers. The majority of the show is made up of small, open booths a dozen feet in each dimension, and they look like what you’d see at a standard convention booth, except that no one is selling anything directly. I walked 10 miles the first day, mostly on the show floor. However, that doesn’t mean it’s small: this year over 30,000 people attended and exhibitor booths sprawl over nearly 450,000 square feet. The toy fair is not open to the public, and everyone attending must be an exhibitor, buyer, or member of the press. Like CES, where we got our first hands-on look at LEGO Boost, it’s a show designed for companies to attract wholesale buyers and for industry professionals to network. The New York Toy Fair is not like a comic con or a LEGO convention.

LEGO had giant brick sculptures of Batman and Ninjago’s Lloyd set up in the atrium to welcome attendees and provide a photo op. The journalists invited to attend the LEGO event gathered in the atrium, waiting to be escorted into LEGO’s booth on the show floor.

NEW 2017 LEGO SETS STAR WARS PROFESSIONAL

Inside the Javits is a large LEGO model of the center on permanent display, designed by LEGO Certified Professional Sean Kenney.Īt 7 AM, I entered the Javits, feeling a bit jet lagged but pumped to attend LEGO’s exclusive press event, which begins two hours before the show officially opens. Saturday morning the 114th New York Toy Fair began at the Javits Convention Center, a large steel and glass structure near the water on Manhattan’s west side. I arrived at New York’s JFK airport from TBB’s home offices in the Seattle area late Friday night, and made my way into the heart of Manhattan to my hotel. This year I had the pleasure of attending as the representative from The Brothers Brick, tasked with the oh-so-onerous duties of getting a hands-on look at new LEGO sets months in advance of their release and bringing our readers photographs of them. Undoubtedly you’ve noticed from our weekend posts that Toy Fair New York began on Saturday, and we were there in person to bring you coverage of LEGO’s latest news.

New 2017 lego sets star wars